China’s beauty and hairdressing industry has developed into an industry involving a wide range of fields, including hairdressing, traditional beauty, medical beauty, education and training, online and offline marketing and other different fields. By the end of 2019, the scale of China’s beauty and hairdressing industry has reached 351.26 billion yuan; it is expected that the market scale of China’s beauty and hairdressing industry will maintain a compound growth rate of 4.6% in the next five years, and will exceed 400 billion yuan by 2022.
Beauty salon belongs to one-to-one, or even many to one service mode. The whole employment is younger, with women as the main body. 2020 influenced by COVID-19, the early hairdressing industry has been greatly affected. However, as the hairdressing industry is a rigid demand industry, the demand for hairdressing and hairdressing is becoming more and more urgent with the advent of the resumption of labor and the tide of home segregation. On the other hand, beauty agencies also suffered the loss of rent and labor costs during the epidemic period.
In 2021, the future development of the beauty and hairdressing industry will move towards the “Internet” business model, the anti hair loss and hair care products will become a hot consumption spot; the medical beauty tends to be “light medical beauty” type; the integration of the beauty industry will intensify, and the industry will tend to be specialized.
Post time: Apr-05-2021